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Website Copywriting for Companies That Want More Than...

People have been skimming and skipping around websites pretty much since the dawn of internet history. More than twenty years of eye-tracking research by Nielsen (and many other analytics companies) proves this definitively. And as far back as 2015, people were spending just 37 seconds on average on a webpage. In 2021, websites were among […]

Google Ads Performance: 4 Ways to Make the Most of the...

While a whopping 90 percent of users say Google ads influence their online purchases. Why, then, do only around 60 percent of SMEs (small-to-medium enterprises) have a PPC (pay-per-click) campaign? It’s because they don’t understand the power of the “audit advantage” when it comes to getting the most out of your Google ads performance. They […]

What is programmatic display advertising?

That is a good question to ask because once you realize what this term means, a whole new world of possibilities opens up. The answer is fairly simple. Programmatic display advertising is simply automating the process of bidding on ad space in display ad markets. The term display advertising is used to contrast ads placed […]

A Crash Course in Advertising on Facebook for...

What is a good CPC for e-Commerce Facebook ads, you ask? Well, that’s a surprisingly complicated question. While the average is cited at around $1.72, it varies according to industry. For example, if you’re selling apparel, you’re in luck since you’re looking at about $0.45 per click. Of course, this all depends on how well […]

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