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A Crash Course in Advertising on Facebook for...

What is a good CPC for e-Commerce Facebook ads, you ask? Well, that’s a surprisingly complicated question. While the average is cited at around $1.72, it varies according to industry. For example, if you’re selling apparel, you’re in luck since you’re looking at about $0.45 per click. Of course, this all depends on how well […]

Benchmarks for LinkedIn ad costs

How much does it cost to advertise on LinkedIn? Every business and every campaign is different, but we can also make useful generalizations about Linkedin ad costs and set some benchmarks. So let’s discuss how LinkedIn ad prices work and what you can expect. We will answer the question “What bidding options are available for […]

Email Marketing Funnel for Sales

We’re all busy. Most of us would probably consider ourselves really busy. But few people are as tight for time as those working in marketing or running their own business. Marketing professionals waste almost 6 hours a week doing the same tasks twice. (Insight) Over 40% of American office workers check their emails every couple […]

What Happened in October – Viral Octopus Monthly...

Our Viral Octopus experts, Pietro, Silvia, and Adele have been in the thick of another busy news month, and despite having TONS of news to choose from, they’ve whittled it down to the nuggets that matter most. With eCommerce continuing to explode in popularity, so are the ad offerings by social media platforms and online […]

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