Publishing E-Books, White Papers, and Case Studies can be a great way to generate B2B leads. By discovering what your customers want to learn and giving them great information, you can build trust and convince them to give you their email and begin a relationship. You can use your social media accounts and your website to publish your lead magnet content. But there are probably a lot of potential customers out there in the world who are not going to see your content in those places. That’s why content syndication can be a very useful tactic in your overall content strategy. When it is done correctly, content syndication allows you to put your long-form content lead magnet in front of more prospective customers and generate more leads.